Shockwave Flash has crashed – How to fix it once and for all!

Are you sick of super slow browsers and constant crashes and every time it is Shockwave Flash?

Is this familiar?

Shockwave_flash_has_crashed

Frustrating!

Well, fear not!

I am not going to try to sell you a solution…

No, no, no!

This problem was really pissing me off a few months back and it got to the stage where I was going out of my mind because of the frustratingly slow browser.

Hey, Chrome is supposed to be fast, right?

So I tried Firefox for a while…

Holy! That was even worse (sorry Firefox fans that s%#t is seriously buggy!)

The next step was to do what I do

A highly laser focused Google search Рmultiple phrases and  tricks to get through the rubbish to a real solution.

Now that was a joke!

You may have already found a few of the sites I went to.

Why do coding guys have to over-complicate every thing they do?

The huge amounts of code changes, browser settings and PC setup adjustments blew my poor feeble SEO mind!

Finally I found the Shockwave Flash has crashed solution!

And it was easier than you could imagine.
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The diminishing returns of Facebook EdgeRank – or maybe not?

I have to be honest here.

I really don’t particularly like Facebook as a business tool <disclosure>

It could be the amount of spam.

It could be the tagging, the spammy messages from strangers, the inane games and the poking. (remember pillow fights?)

Or maybe the poor, unfortunate souls who are stuck in a refugee camp with their kids and need you to send them money now (with no explanation why the name and image relate to someone else entirely and how they have good internet access and a computer in the middle of a humanitarian disaster!)

There have always been a lot of reasons to Dislike Facebook.

Unless you use it as it was intended – to keep in touch with your close circle of friends and family through your personal profile.

What about “business pages” then?

Yes, you have probably read a zillion posts about how to increase engagement, what type of posts get the most Likes or comments, how to respond to negative comments, how to get more fans without buying them…

So, I’m not going to bore you with more social media replication here.

It is all about Edgerank!

Edgerank is the Facebook equivalent of Google’s infamous algorithm.

It is the formula Facebook uses to decide what to serve you up in your newsfeed. It is based on the people you have had the most conversations with, the number of Likes on other people’s stuff, the people Facebook decides you would like to hear from the most.

And then Facebook tweaks their Edgerank and all of a sudden all you see is motivational posts by people you have never heard of…

Then Bam! Your friends are back again…

But often the ones you talked to a lot no longer feature in your feed.

Damn Edgerank!! Grrrr! (say most Facebook users)

So the idea for business pages is that they get lots of fans, get them liking and commenting by posting inane crap like “Who’s having an awesome time this weekend?” or “What’s your favourite BBQ treat?” …

Because it helps your “real” marketing posts to be visible to your potential audience.

And in many cases brands have paid a significant sum to “buy” this audience through the use of Facebook’s own pay-per-click advertising!

What happens next?

Facebook go all IPO on us and suddenly have to justify the multi-billion share price tag by actually returning a profit.

Well, they ain’t going to do that with PPC are they? Not the way those ads get clicked on!
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When did web developers decide Google was not part of their picture?

It is interesting as an SEO to track the correlation between what Google wants and what works on Google…

What?

How is it then that every damn marketer is trying to find the achilles heel, the secret sauce, the “make money while you sleep” hack, that can enable the creation of a product that can be sold to an eager market of lazy marketers representing businesses that have no right to be on page one anyway!

This is the way of the web and unfortunately Google has to allocate a huge proportion of its resources to fending off thousands of very smart and very hungry product creators.

Hell, you can build a list, set up engaging auto-responders, build <sarcasm>posture</sarcasm> and lead a willing multitude to the holy grail of quick, free cash from the mega-search-giant known as Google.

So Google said

HELL NO!

And went to war with the spammers, black hats, opportunists, crooks, porn merchants, ponzi scheme runners, casino scammers, MLM dreamers…

And actually did quite a good job of closing up every little loophole

one by one

little by little

Including some pretty cool little techniques we used to use back in the day to get people to our thin affiliate landing pages!

So, guess what?

The days of search engine results hacking, of using high volume spam techniques, of using little chinks in the armour to sneak through are over.

An extremely high profile business opportunity “guru” has been linking to our main blog over the last couple of weeks as a source of SEO information. It appears that now the doctrine is “learn white hat SEO” (but, hey, keep paying me your monthly subscriptions – even while you frantically use the Google disavow tool to regain all that lost ground! Because now I’ll show you how to get rid of all those links I taught you how to build)

It would be funny if it wasn’t so tragic for the poor followers.

Anyway I digress!

It is very clear to me based on data I have been tracking over the last 6 months in particular that there is one true way to make Google happy…

and any SEOs reading this will go “Duh”!

It is as simple as having a good quality blog on a business site (I mean a real business here – not some keyword based, recently incorporated whim or business opportunity driven site).

Our clients who have a content strategy are seeing impressive or outstanding growth in organic visitors.

Our clients who have a static website are seeing some or OK growth.

Easy as that!

One is even seeing growth as high as 60% month on month – crazy figures (this is a comprehensive multi-author strategy with intensive social media action)
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The awesome power of long form posts for SEO

In November I ran a bit of a test on value giving long form content.

I decided to create a bit of an epic post for publishing on a client site so I could track and record the reactions and the benefits of extensive, information packed content.

A while back marketers were saying that if your post is too long you should break it up into several installments. People supposedly do not have the time or concentration to read thousands of words.

What I have seen on many of the top blogs has been a shift toward massive posts with tons of info, images, references, data, graphs and anything else that is relevant to proving a case.

Check out SEOmoz, Kaiser the Sage, anything by Kristi Hines, Kissmetrics, Distilled and even Copyblogger to see how prevalent the long form post has become.

So, does it work?

My post was on the mistakes made in content marketing and I started by creating the most expansive list of content fails that I could think of.

I settled on 30 points that I considered important and common errors.

I wrote an introduction explaining how Google and its various aggressive updates had shifted the goalposts – content really was the most successful way to improve SEO results.

Then I explained each of the mistakes with a couple of paragraphs.

With a quick summary and call-to-action at the end this post weighed in at more than 3,000 words.

Way too long?
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