Small Business Internet Marketing Changes:

In the virtual world of online marketing we all experience the impact that small adjustments in the programming of the major platforms has on the way we conduct business on the Internet.

SEO tips for Google are always welcome I know – I spend a lot of time researching and implementing the constant changes that Google, Facebook, Twitter, Youtube or any of the multitude of other platforms throw at us…

…normally unannounced!

For NZ SEO consultants we also have to take into account a graduated global roll-out of any algorithm changes and have to anticipate the new alterations and adjust strategies accordingly.

Let’s look at the newest changes from Google and how they will affect your small business Internet marketing campaign.

The major change is something that Google has been working on for about a year now and implemented in February

…and this is big!

What are the newest changes to Google search?

Google has put into place adjustments to ensure the top Google spots are dominated by high quality sites.

What they are looking for is original content – showing research, in-depth analysis, opinions – and which delivers the relevance to the keyword phrase which the customer has typed in.

Historically Google has been the best at supplying these results but has been frustrated by the marked increase in marketers using Black Hat techniques and duplication on a major scale to “hack” the search engine results pages.

Many high priced Internet marketing programs out there teach these SEO techniques to create pop-up sites in the hundreds to sell affiliate products or large “content farms” of copied content which has in the past gained good page rank purely by the amount of material and inbound links to the site.

Well, this is no more and it is great to see.

Just like the Google slap and banning which took place a couple of years ago in the paid advertising arena (pay per click), this will get rid of a lot of the noise from the search results. It’s goodbye to low quality, duplicated, low value sites in the top Google spots.

What this means for your business:

What this means is that you are fortunate if you are one of the many marketers who have focused on creating high quality articles, blogs, press releases, videos and so on. Your results will be much more visible as much of the clutter of straight hard-sell marketing disappears onto irrelevant pages further down the results.

Or if your business employs a search engine optimization company which uses ethical techniques based around relevant keywords and quality content then you will see a marked improvement in your search positions.

These changes are already in effect in the US so you may have noticed the changes already if you are based there. Over the next few months it will be rolled out around the world so we will keep track of the changes here in New Zealand.

If you are marketing a range of affiliate products using masses of duplicated content with banners to capture sales I am sorry you have probably wasted a lot of time and money.

If you have purchased huge quantities of poor quality PLR (private label rights) material,again you will not be able to get the sales you were told would be easy with your “turn-key, easy, money making system that absolutely anyone can succeed with”!

Quality and value…

I’ll say it again – quality and value.

Keep these two words in mind every time you publish anything online and you can not go wrong.

If you are looking to learn the skills necessary to really get traction with your marketing it is essential that you are taught by marketers who embrace these concepts.

The reason why the video series we offer for free at this website is still relevant after a year (and this is a long time in this business) is because it is based on these fundamentals.

…plus a good work ethic.

You see if anyone has ever told you this business is easy and you can make a massive amount of money without any effort or investment then you are listening to the wrong people.

Short term gains are there, sure, but I have seen many throw cash at a get-rich quick scheme and make money for a short period of time until the rules are changed then – nothing!

No skills to fall back on, just a trick or a loophole which was being exploited.

And a big hole in their bank account!

Education is the key here, and it has to be approached as you would a University degree. There is a heck of a lot to learn and keeping up with the changes takes perseverance and focus.

Start with the free Google video series we are giving away at the top of this page and you will also get information on the educational platform we choose to use.

Or if you would like to find out more about our SEO and Social Media consultancy click on the following link:

SEO New Zealand

Thanks for taking the time to read this post – leave a comment to let us know your thoughts.