Tag Archives: seo

On Search Engine Optimization, Rogue Web Designers And Integrity

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Originally published on High Profile Enterprises Blog. Visit it here: Search Engine Optimization Companies

Following on from my recent post called “Guess What! Google Hates Your New Business Website And Will Never Rank It!” there have been some further developments to the story.

If you haven’t read it I expressed my dismay – no not dismay, disgust! – about a New Zealand web design company which approached me about the 2,000 plus websites they had developed for NZ businesses.

As a search engine optimization consultant I let them know what I thought about their pretty but useless for SEO  Flash based websites and their claim that for an extra $100 the business could have the top Google result for the keyword of their choice!

Totally dishonest claims and I let them know in a reply to their email.

Anyway I received a follow-up phone call a couple of days ago and I think you will be blown away by the sheer mind-boggling audacity of this company!

“Hi Mike, just checking to see if you had looked at our website designs and to see if you are interested in perhaps purchasing a new website…”

Wow!

I asked whether the caller had received my email reply and was told that the company director had probably got that one.

So I explained what I thought about a business which had built over 2,000 Flash based websites with the promise of being found in the top search results and how I considered this to be dishonest and misleading.

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Guess What! Google Hates Your New Business Website And Will Never Rank It!

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Originally posted on High Profile Enterprises Blog – visit it here SEO consultants

Great!

I get a phone call today from a telemarketer who asks me first if I am a representative of High Profile Enterprises!

This will be interesting I think…

“Do you have a website Sir?”

I tell him “We would be a pretty unusual search engine optimization and social media management company if we didn’t – don’t you think?”

Anyway this is not intended to knock telemarketers at all – we employ them to reach businesses that are not online.

search engine optimization liesApparently the company he represents has built 2,000 websites for businesses…

“Cool, send me your portfolio – we are always looking for talented web designers to recommend”

Email arrives…

Damn I think! Flash based websites!

Reply:

Hi Sam,

Thanks for this information!

As I said we are a search engine optimization and social media management company and I was interested to see what your design work is like. I often get asked for web design referrals!

What I see are Flash based websites… tell me that isn’t so?

Flash is virtually invisible in the search engines – look at your page source – there is very little the search engine spiders can read!

I was also interested to read that you value keyword research and SEO to get your site to the top of 40 search engines including Google at $100.

I almost fell off my chair!

If you ever need any SEO advice don’t hesitate to contact me. Mind you we don’t promise to get flash based sites to the top of the search engines for your chosen keyword for $100! :)

All the best

Mike

……

So, in essence what we have here is a company which is selling fully search engine optimized websites for $799 promising top Google placement for a keyword of your choice, and they have lots of nice little audio touches and lots of cool visuals where things move and look amazing…

And the websites are almost invisible to the search engines!

Is this criminal?

No, but it should be!

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Did Google’s Panda Update Smash Article Marketing?

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Originally posted on the High Profile Enterprises blog. Visit it here search engine optimization NZ

There has been much wringing of hands and much weeping and wailing and gnashing of teeth about the latest and greatest Google algorithm update.

First of all if you were not aware of what the Panda Update was and what it was meant to do, here is a quick summary.

Panda update for SEOThe Panda update (sometimes called the Farmer Update) had a specific target in mind. When Matt Cutts (head of Google webspam) and his team of “spammer hunters and destroyers” formulated these changes they were going after some pretty common pests.

We know SEO has been packaged and sold to every online spammer and frantic marketing zealot out there -

“No wait, don’t leave this page! You can now get the front page of Google in 27 seconds for… no, not $697, not even $67, yes – you have just 14 seconds to buy at an amazing $27…

…oh, and a monthly fee of just $99… and in 14 seconds we will be taking down this offer foreeevvveeerrr!!!”

Yes, we have seen these so many times!
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What is Social Search and How Does it Affect Twitter Business Use?

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This post was originally posted on High Profile Enterprises Blog – View it here:

Social Media for Businesses

Using Twitter Or Facebook For Business?

Well, they have been working on the concept of Social Search for some time now (they being both Google and Bing)!

And, now, finally it is here…

And the repercussions for online marketing are massive.

The advent of Social Search has blasted the importance of Facebook and Twitter into the stratosphere!

Take a look at this video from Google to see how this works: Google’s New Social Search Video Here

I have been banging on for a long time now about how important marketing with social media is for any business and I have also been quite clear on a couple of very important points.

Is your business ready?

Numbers in social media are important!

It is not all about ego either – the more potential people you can communicate with and send information to the more potential customers and business people you can build relationships with.

Let’s not forget though that social media marketing is not about pitching the whole time. It is about sharing quality content with in-depth analysis, opinions, researched articles as well as sharing things that interest you in order to build a full picture of who you are and what you are about.

It is about being grateful when some other social media user shares your content with their friends or followers.

And it is about knowing how often to speak – does the thought of following someone who has tweeted 60,000 times terrify you too? Unfollow quickly!
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